BuyLocal

Flies sold by large online retailers, usually mass produced overseas, often don’t actually match the hatch.  Beyond that, locally developed patterns – some not even resembling actual insects – can work the best.  Anglers might think they are saving money, but when these low-quality flies don’t actually catch fish, and sales don’t go to local shops, nobody wins.

The same thing goes for gear – what works on one river usually isn’t best for another.  Anglers that make assumptions and buy online before their trip, are missing out on the best experience – even if it’s just knowing what leader and tippet to use.  As you know, this can make all the difference as to whether the fish will take it – and whether you can land it.

In our experience, local shops, guides, and fly tiers know rivers best. 

The patterns that actually catch discerning trout & gamefish vary by watershed / location, and the best gear to use, can change even in different sections of the same waterbody.

This is why we are launching Buy Local, Tie Local, Guide Local^TM, looking to bring more customers and sales back to your shop.  Here’s how it works, and benefits – very simple:

1. We highlight your shop &/or services on our website, and in articles, free of charge.

• Simply take a few minutes to fill out our form below
• You’ll be listed immediately in our online directory of shops, guides and fly tiers
• You have full ability to modify or change / delete the information as appropriate

2. We’ll produce a Destination Highlight and promote it both locally & nationally

• This will cover specifically the waterbodies that you serve, within 3-5 weeks
• Again, this is free of charge, and you control how your information is presented

3. We only ask for one “win-win” favor in return:

• That you provide a link pointing to the Destination Highlight on your website as well
• This type of collaborative link building is one of Google’s top search engine criteria
• Referencing each other this way serves to boost both of our rankings in search results

To register as a partner, simply fill out the form below.  If you have any questions, please contact me at 425-457-2143 or [email protected].  Thanks!

Mark Velicer, Founder and Owner, Fly Fishing Field Guides.com